Michele's

MICHELE'S

Type label

Label designed to enclose in a modern way what is the basis of a wine.


Project description

In this label we wanted to insert a note of modernity and abstractness to the natural world, so simple and pure that you don't need too many complicated lines to describe it.


Layout

In the foreground we find a stylized cluster, a symbol of simplicity and beauty that only Nature can give us.


One of the most important things to protect is Nature, which offers us the wealth from which to start to be great.

What our ancestors have handed down to us is the passion and respect for Nature, strength and living being much greater than us, from which much can be drawn: teaching, respect, severity and beauty.
From this beauty, concrete and wild, we have created a line that with simple shapes could recall the bunch, the first fundamental pillar to create wine.
With essential and clean lines, with that touch of color that makes this label the symbol of exported tradition and read in a modern key, while maintaining the same values taught us.

Looking at the sky I can understand how the day will evolve. From the movement of the leaves, lulled by the wind that blows from the mountains, I know if the rain will come or not. From the singing of the birds flying over my head, I will know if the day will be sultry or pleasantly warm.
My father taught me to observe my surroundings, to understand what Nature has put in place for me every day.
"Observe Understand Act" my father repeated to me and now that's what I pass on to my children and grandchildren.

— Gleni Mosolo